Collective Arts Creativity
Adobe Illustrator Exercise
"Collective Arts fuses the creativity of craft beverages with the inspired talents of artists from around the world. [We] feature limited-edition works of art on [our] labels, and [we] work to make sure the liquid on the inside is as diverse and creative as the artists [we] profile."
Using this as a creativity challenge, I have designed a new label for their most popular brew, the "Life in the Clouds" IPA which is part of their core line-up. My Pufferfish hot air balloon label design is inspired by the name of the IPA, as well as the Collective Art's equality statement which states that "[...] through innovation and creativity, [diversity, equality, mutual respect, cooperation and understanding across our organization] are required."
2021
Packaging design, Adobe Illustrator & Photoshop, drawing
Project Duration: 2 weeks
Mississauga, ON
Brand Research
Brand Identity
"Collective Arts is founded on creativity and community. This means we are on a mission to inspire those around us and do our part to help build a more equitable world."
Collective Arts promotes diverse art(ists) to match their unique beer flavours.
Aesthetics
No two beer label designs are the same as each are made by various artists around the world.
That being said, Collective Arts tends to select designs that are bright and colourful, and that feature unique / visually interesting subject matter.
Key Demographic
Collective Arts' target market are creative men and women (ages 19+) who are interested in artsy beers (both in flavour and look).
Their consumers (and staff) are made up of creative junkies, whether it’s art, music or craft beer. Collective Arts hosts a large platform to feature emerging artists.
Concept Ideation
Final Design
Life in the Clouds (full label design), 2021.
*Not associated with Collective Arts Brewery